The Long Tail
The long tail is the hundreds to thousands of keywords and key phrases that a site is found for, and in most cases those keywords are not noticed or exploited.
Most people want to focus all their energy and efforts in getting a better ranking for 1 or 2 keywords when the truth is that you can get more traffic from long tail keywords.
In statistics we have a term called long tail, as we can see in these distributions a highfrequency or highamplitude population is followed by a lowfrequency or lowamplitude population which gradually ‘tails off’.
Product = Keywords
Most webmasters are amazed to see that they are getting most of their traffic from long tail keywords allowing them to change their website’s strategies.
So, don’t try to get the most competitive terms, do a proper keyword research, in the long term you will get more benefits in a shorter time.
Example:
‘Loans‘ is the general keyword topic and long tail keywords within this niche includes terms such:
Loans for people with bad credit
List of low interest loans
Benefits of small business loans
Good UK loans for students
A good tool (Free) that will help you to find good long tail keywords to increase your ranking on the search engines is HitTail. This tool is going to help you to get a better knowledge of how people find your website and based on that you can optimize your front page, create new pages, write articles based on those long tail keywords.
VIDEO (coming soon)
Comments
One Comment on The Long Tail
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Google first page for a highly competitve phrase - your opinions please - Affiliate Marketing on
Fri, 24th Aug 2007 5:39 pm
[...] please Hi, I agree 87.2 days in average… My advice… put your energy and time on a Long Tail term … __________________ James G. Evans. My a4u’s SEO community. [...]
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