Internal Linking and Anchor Text
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Internal Linking, Most people underestimate the power of a well designed web site, and I’m not talking about design on terms of graphics or animation, I’m talking about the internal linking structure of a web site.
I think of that as the skeleton of a website, every part have to be linked, connected, and have a purpose; base all that on the Internet concept, every computer is connected, same on your web site, everything have to be connected.
Search Engines don’t like to visit a web site and follow a link to an empty page or to a page that it is not related to your web site.
Something that will help you to increase your ranking is the use of anchor text including your related keywords.
If your main site gets a decent Page Rank every page on your site will gain Page Rank too and it increases your ranking for that keyword.
If you have a side menu or footer menu, use your main keywords there, it will help you to be found on the search engines for those keywords.
All your main inner web pages should always be just one click away that will boost the number of inward links that each page has. This is very powerful because with higher pagerank and more links you will get higher search engine rankings
Focus your efforts in delivering a site easy to navigate as simple as that.
Anchor Text is is the visible hyperlinked text on a page. It’s usually used to indicate the subject of the page that it links to. For example, the text “Increase Your Ranking” indicates to your users that they can expect to see content about increasing your ranking on the search engines if they visit that link. The search engine algorithms take in consideration this factor as one of the most weighted for them.
This is valid for External and Internal Linking, in the case of internal linking, it enhance the relevance of most of the web pages based on individual page content.
Do: my interesting content using my main keywords
Do Not: my interesting content using my main keywords is here
This is how the anchor text code look like:
<A href=www.IncreaseYourRanking.com>Increase Your Ranking</A>.
Always design your pages to be useful and informative, keep in mind that what the search engines are looking for are not only average websites, they are looking for good websites, well designed websites to add them on their indexes and deliver the right content for their users.
James G. Evans
